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'You had a stand-alone property with a minuscule database compared with the one Harrah’s brings. 'There’s a massive opportunity set for that property and that casino,' Govertsen said. Union Gaming Group analyst Grant Govertsen said he expects Planet Hollywood’s casino revenues should be impacted immediately once Planet Hollywood and Harrah’s Total Rewards customer database are integrated. Harrah’s Chief Financial Officer Jonathan Halkyard said Thursday the company anticipates tripling or even quadrupling the property’s cash flow over the next few years. By having new customers coming and creating that critical mass of customers - that creates excitement.' 'Although we value the leisure traveler, there’s a greater margin when you can have somebody who’s going to play here, eat here, stay here. 'We are very proficient in driving gaming into a property,' new Planet Hollywood Resort President Marilyn Winn told the Review-Journal before the Nevada Gaming Commission unanimously approved Harrah’s acquisition of the Planet Hollywood on Thursday. Harrah’s Entertainment sees its acquisition of the Planet Hollywood Resort as a 'key opportunity' to increase the company’s casino revenues once the gaming giant takes over the property as early as noon today.

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